However, the Harajuku movement is now being utterly killed by the emergence of fast fashion global chains H&M, Uniqlo and Forever 21. Setting up shop in the Harajuku district. These stores often showcased styles that are a huge contrast from the often bright, Kawaii eclectic styles found in the Harajuku streets. As Uniqlo's muted tones and minimalist clothing line took off, you can say the Japanese fashion scene got a bit tamer and less showy.
Sadly, the once wild frenetic energy and creativity of the fashionable wunderkind around Harajuku, known for greatly pushing the boundaries of Japanese fashion for years has now found its influence rapidly declining.